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Finding Cape May, New Jersey
Welcome to Cape May's only ongoing blog that features the creative photography, video interviews and stories to help visitors and locals find all that is fun and unique in Cape May. Subscribe to our RSS Feed, or review past stories here. Idea for a story or tip? Contact us.Entries from January 1, 2007 - February 1, 2007
Thursday
18Jan
Atlas Sunrise Photo
By 
Michael Longfellow on Thu, January 18
Michael Longfellow on Thu, January 18 
Atlas Sunrise | click larger The ATLAS hotel has been a visual fixture in Cape May ever since I can remember. The retro cheesy plastic block ATLAS sign (you're only seeing the bottom "S" in this shot) has held it's ground in Cape May — a town resurgent with preserving gingerbread architecture and centuries old woodwork. Interestingly, the longer this sign and establishment holds onto its kitschy chic, the more that brand secures its place and success for the future.
So as I was making the early coffee rounds, it struck me how cool the neon sign looked against the backdrop of the rising sun. I love the way the Closed for the Season letters are barely hanging on and almost unreadable.