Monday
21Aug2006
Cape May photos tell the story
By 
Michael Longfellow on Mon, August 21
Michael Longfellow on Mon, August 21
We've received a lot of feedback about our main banner photos. Comments have been quite complimentary — thanks. Generally we're asked how we choose our subjects and why we change it up every day...
... Our photo strategy is simple — tell the ongoing story of Cape May. We're also trying to bring fresh new perspectives to the table. It's easy to fall into the brand trap that cranks out endless variations on the expected. You know, the Martha's Vinyard sand dunes, Maine's rocky coastline shots, or Cape May Victorian architecture photos. Nothing's wrong with that except it gets boring. Of course we'll cover the patented victorian brand shots too, but along the way we're doing our best to mix it up for our viewers with fresh new perspectives.
A good photo is the ultimate thin slice story. A frozen a moment in time at the snap of the shutter. We hope the capemayX photos are different enough to get you to pay a little more attention to the subject than might normally be the case. Or to even wonder what's going on here? If you ever think wow — I never really noticed that before — that would be our ultimate measure of success.
Double Blue Pigs | clickWe also plan to shoot some thematic photo essays that look at Cape May from entirely new perspectives. For example, I'd like to see a creative look at the signs in town. As I photographed the Congress Hall Blue Pig sign yesterday, I realized I had never before seen two identical signs hanging so close to each other. I'm sure there are other interesting perspectives on Cape May business signs, so we'll try to capture them this Fall. And if anyone has any suggestions, let us know.
Our viewers should also know we're open for any public photo submissions. If you have a creative eye, are good with a camera and have a great shot you'd like to share, email us. We'll post it if it fits our voice. We're always open to including creative contributions that tell unique Cape May stories as seen through the eyes of others.
Why do we change the photo every day? That's easy. We want to give our viewers another reason to visit often. Plus it keeps us on our toes to thinking up new creative approaches to telling the story of Cape May.
... Our photo strategy is simple — tell the ongoing story of Cape May. We're also trying to bring fresh new perspectives to the table. It's easy to fall into the brand trap that cranks out endless variations on the expected. You know, the Martha's Vinyard sand dunes, Maine's rocky coastline shots, or Cape May Victorian architecture photos. Nothing's wrong with that except it gets boring. Of course we'll cover the patented victorian brand shots too, but along the way we're doing our best to mix it up for our viewers with fresh new perspectives.
A good photo is the ultimate thin slice story. A frozen a moment in time at the snap of the shutter. We hope the capemayX photos are different enough to get you to pay a little more attention to the subject than might normally be the case. Or to even wonder what's going on here? If you ever think wow — I never really noticed that before — that would be our ultimate measure of success.
Double Blue Pigs | clickWe also plan to shoot some thematic photo essays that look at Cape May from entirely new perspectives. For example, I'd like to see a creative look at the signs in town. As I photographed the Congress Hall Blue Pig sign yesterday, I realized I had never before seen two identical signs hanging so close to each other. I'm sure there are other interesting perspectives on Cape May business signs, so we'll try to capture them this Fall. And if anyone has any suggestions, let us know.
Our viewers should also know we're open for any public photo submissions. If you have a creative eye, are good with a camera and have a great shot you'd like to share, email us. We'll post it if it fits our voice. We're always open to including creative contributions that tell unique Cape May stories as seen through the eyes of others.
Why do we change the photo every day? That's easy. We want to give our viewers another reason to visit often. Plus it keeps us on our toes to thinking up new creative approaches to telling the story of Cape May.
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